The Importance of Brand Photography for Entrepreneurs
While I love working with families, I equally love working with small business owners. As a small business owner myself I understand the importance of sharing my story and image for my business. Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colours, tone, props, sets and more. These can include photos of you, your team, your products, your process, your space and other things that make your business unique.
Let’s get right into it… why is brand photography such an important investment for your business?
Make a first impression
An eyetracking study has found that users spent 10% more time viewing the portrait photos than reading the biographies, even though the bios consumed 316% more space.
Consumers are 60% more likely to consider or contact a business that has an image show up in local search results. source
Add to your visual branding
Your business can’t rely only on a single headshot or styled stock photography. When I think of building a brand, the first thing that comes to mind is a logo and colors, but there is so SO much more than that.
Check out The Ultimate Branding Checklist – Freebie from Maker & Moxie. It’s a great guide to all of the components of building a brand.
Photography creates brand trust and recognition
Whatever it is, the way you tell your story online can make all the difference. No one can replicate your face, space, or place—so your professional photos are a guarantee to ensure your brand is original.
No one is you, your story and the reason you do what you do matters for your business and potential clients want to connect with you and your story!
Brand Photography increases engagement
People remember only 10% of information three days after hearing it, on average. Adding a picture can improve recall to 65%. source
Photographs tell your story
It’s known that having images break up lots of text is helpful to the reader to stay interested, bring a visual element and supports with recalling the information. For your personal brand photography, what story are you telling?
You’re probably thinking, ‘I get it, I need these photos for my business!’ but also maybe thinking about where to get started. That’s where I come in! When you schedule a session like this it’s important for me to get to know your business. In order for me to understand, you have to have done your homework of defining some key elements to your business to help direct this shoot. We co-create this session to bring your vision to life.
Book your Brand Photography Session
If numbers are your thing…
Here, some statistics taken from MDVAdvertising and Meero that show how vital brand photography is:
People remember only 10% of information three days after hearing it, on average. Adding a picture can improve recall to 65%.
Images rank as the most critical content type, ahead of text and video. 68% of marketers say they plan to use images more in the future. Consumers are significantly more likely to think favorably of ads that emphasize photography over ads that emphasize text.
Articles with relevant images get 94% more views, on average, compared to articles without images.
Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.
60% of consumers say they're more likely to consider or contact a business that has an image show up in local search results.
67% of consumers say that the quality of a product image is "very important" in selecting and purchasing a product.
78% of online shoppers want to see the product as if it's part of their own daily lives.
50% of online shoppers say, "large, high-quality product images are more important than product information, descriptions, or even reviews."
90% of online buyers say that photo quality is the most crucial factor in an online sale, according to Etsy and Justuno.
Using a larger product photo size on category pages increased sales by 9.46%.
